WE ARE Believers - AT&T
AT&T Believes is an initiative where both AT&T employees and community leaders can work together to make a real difference in their cities. Let's create a movement that gets to the heart of the Believe program, while inspiring others to take part.
To amplify Believers’ voices on an unprecedented scale, we released our AT&T social handles to a select number of them. Using #BuiltbyBelievers, they shared their first-hand stories of how they are making a change and inspired viewers to use the hashtag to do the same.
Keeping the poetic tone of the campaign, we gave local poets a platform to deliver their slam poetry and spread Believe’s message. These “Slam Stories” were posted as IG stories and on IG TV.