PROBLEM: In December 2021, Stephen Curry of the Golden State Warriors was closing in on the world record for 3-point shots. Our client, Under Armour, planned to launch a highly anticipated sneaker in celebration of this incredible accomplishment, but unfortunately, global supply chain problems meant the shoe would not reach the market in time.
IDEA: Just as Stephen was changing the game of basketball for good, we changed the metaverse for good by launching the Genesis Curry Flow, the first wearable a player can take with them as they move across platforms. By doing this, we became the first true metaverse wearable
OUTCOME: At the time of the drop, over 25 million people had visited our site. When the drop went live, 4.5 million tried to buy the digital sneaker, ensuring the shoes sold out in minutes. All proceeds from the initial sale went to UA’s charities resulting in $1 million raised for Access to Sports.