PROBLEM: In 2019, the Philippines declared a national emergency in the face of a Dengue epidemic that had claimed children between ages of 5 and 9 as nearly 50% of its victims, Baygon couldn’t just continue to sell its products. It had to push further to ensure a brighter future for Filipino children, in a concrete & credible way.
IDEA: Baygon developed Light for Hope: a first of its kind solar-powered lamp with a specially designed liquid electric plug-in that expels repellent from a liquid container to drive mosquitoes away, as it provides light. Come dusk, this lamp provided much-needed light for children to study by in indoor areas ?that don’t have reliable access to electricity, as well as protection from mosquitoes. 
OUTCOME: By transforming the lives of nearly 120 school children in one community, we have earned the trust and loyalty of a much wider community of families and influencers throughout the region. By making a real and tangible difference to the lives of children in one region of the Philippines, we have cemented the confidence that people show in our brand and products across the country.