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Project Overview

Turning a magazine into an early detection guide for signs of autism.

CASE STUDY

PROBLEM: Autism is a rising global problem, with over 72 million people suffering from the disorder. And the numbers will only rise. In fact, A child with autism is born every 11 minutes. The key for children with Autism to lead dignified, fulfilled lives is early diagnosis. Unfortunately parents are not aware of the signs to watch out for.
IDEA: On World Autism Month, we partnered with the leading parenting magazine, Mother & Baby, to give parents a guide for detecting the symptoms. The creative execution was a 16-page, manually-folded guide to spotting signs of autism in children.

 

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Unfold
The Child

AUTISM CENTER

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BOARD

ST ANDREWS AUTISM CENTRE - UNFOLD THE CHILD - GREY - Cannes Lions 2015 (Presentation Image
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