Project Overview

Fashionable twins prove that even when everything matches, Mini 99 makes every image unique. 

FILM

PROBLEM: The Instax Mini 99 is designed for creative analog photography, giving users direct control over light, color, and exposure effects on film. Because each adjustment is made in-camera and captured instantly, every photo becomes unique—no two images ever come out exactly the same.
IDEA: We chose twins, identical in appearance and action, to prove that even when everything is the same, the outcome isn’t. With the Instax Mini 99, each shot is shaped by light, color, and moment, making every image one of a kind.