National Safety Council

PRESCRIBED TO DEATH

LIFE SAVING DOT

Talwar Bindi

TRUE NAME

Mastercard

THE GERM STAMP

Safeguard P&G

THRIVE

Mastercard

UNFOLD THE CHILD

St Andrew's Autism Centre

GIFT BUDDY

Zalora

I currently serve as EVP Executive Creative Director at McCann New York, leading Mastercard North America.

I love my job, so much that I’ve started my career in advertising twice: the first time as an Italian copywriter at Publicis Milan, and the second, being thirsty for adventure, as an art director in Asia. There I helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India. 

And in November, 2016, I moved to the United States to join Energy BBDO where I helped to create “Prescribed to Death,” a memorial wall covered with 22,000 pills, each with a tiny face mechanically carved into it to represent the number of people killed by opioid addiction.

 

I’ve worked on global and Fortune 500 brands across three continents and my work has been recognized by international shows including 15 Cannes Lions with 5 Golds, 9 One Show Pencils with 4 Golds, and 7 D&AD Pencils.
 

In 2016 I was a juror on the Promo and Activation jury at Cannes and in 2019 I've been in the One Show Design Jury.

In 2018 I was keynote speaker at AdStars in Korea where I talked about the use of data in "Prescribed To Death".

In 2018 I've won the VOWSS London Award for the best work from women director and creative directors for "What She Was Wearing."

WHAT SHE WAS WEARING

Personal project 

Collective Memories

Personal Project

A recent publication by the International Photographic Association shows that over 7 trillion images are taken in a year. 20 years ago that number was about 15 millions.


Collective Memories is an collective brain and collective eyes, a blurred image formed by 100 Instagram pictures from Instagram with the same hashtag overlapped to create one image, one memory.