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TRUE NAME - MASTERCARD
The first credit card feature that allows the Trans and nonbinary community to feature their chosen name on their credit card.
METASNEAKER - UNDER ARMOR
The only wearable that can move across four gaming platforms.
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DARK MODE ADS - PLENITUDE
The innovative tool that makes digital advertising more sustainable.
CARA DE MEME - DESPERADOS
A social-first music video that invites Gen Z to let loose and dance freely—without the fear of becoming a meme.
LICKSCROLLING - WALL'S
Replacing scrolling with licking to train GenZ for the ice cream season.
PRESCRIBED TO DEATH - NSC
Putting a human face on opioid overdose to show that anyone can be at risk.
NAKED REMAKE - PALMOLIVE ELTA MD
Recreating an iconic nude to prove you’re never truly exposed with sunscreen on.
LIFE SAVING DOT - TALWAR BINDI
Turning bindis into iodine patches to help Indian women live healthier lives.
THE ONE TO KEEP - COLGATE
Transforming a commodity
into a sign of love and commitment.
OLYMPIC PASTA
- INTERNATIONAL OLYMPIC COMMITTEE
Transforming an iconic Olympic symbol into a cultural object.
Twenty years. Thirty-eight Cannes Lions. Eight agencies. Three continents.
And I'm still a believer.
I believe market disruption and media fragmentation are opportunities. I believe the next campaign will be iconic. I believe the next post will break the internet.
Most of all, I believe the best work is still ahead.
About me
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