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For Lips, Not D*cks.

NYX - L'Oreal 

The Super Bowl has long been a male-dominated event, and the ads often portray women as sexualized objects. Which is why NYX Professional Makeup chose it as the perfect moment for women to humorously expose double standards in Super Bowl advertising; fueling the brand’s biggest ever product launch with ‘Duck Plump’, a lip gloss that plumps up your lips (nothing else).

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