Prescribed To Death - NSC
The National Safety Council is an American non-profit dedicated to eradicating preventable deaths from causes like falling, choking, car accidents, and drug overdoses. Americans don’t fear preventable deaths instead--it's not that the news talks about--but the truth is that they’re more likely to be fatally crushed by furniture than killed by a terrorist or a plane crash.
This insight inspired us to create a new platform idea that was the embodiment of NSC’s mission. Stop Everyday Killers. With the platform solidified, we needed to launch with the right “everyday killer” so we could build NSC’s reputation as a leader fighting preventable deaths. That’s how Prescribed To Death began.