I believe in creativity for good and that emotional impact is in direct proportion to social impact. I believe in big ideas that impact people, my litmus test for a good idea is how it would sound in a CNN newscast.
I currently serve as Global Group Creative Director at McCann inNew York. But I love being a creative so much that I started my career in advertising twice: the first time as copywriter in Publicis Milan and the second time as an art directorin Singapore.
In Asia I helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India.
After I moved to Energy BBDO Chicago, I helped create “Prescribed to Death,” a memorial wall with 22,000 pills, each bearing the face of a person killed by opioid addiction. The memorial was hosted for two weeks at the Ellipse Gardens at the White House.
I’ve worked on global and Fortune 500 brands and my work has been recognized by international shows including 14 Cannes Lions with 5 Golds, 9 One Show Pencils with 4 Golds, and 7 D&AD Pencils.
I’ve been part of several international juries, including Cannes Lions and One Show and in 2018 I was keynote speaker at AdStars in Korea where I talked about the use of data in "Prescribed To Death".
In 2018 I've won the VOWSS London Award for the best work from women directors and creative directors for "What She Was Wearing."
When I‘m not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family.