I believe in creativity for good and that emotional impact is in direct proportion to social impact. I believe in big ideas that impact people, my litmus test for a good idea is how it would sound in a CNN newscast.
I currently serve as SVP Group Creative Director at McCann New York, working on Mastercard. I love my job, so much so that I started my career in advertising twice: the first time as copywriter in Milan and the second as an art director in Singapore.
In Asia I helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India.
After moving to Energy BBDO Chicago, I helped create “Prescribed to Death” — a memorial wall with 22,000 pills, each bearing the face of a person killed by opioid addiction.
My work on global and Fortune 500 brands has been recognized by international shows including Cannes Lions, One Show, and D&AD.
I've also served on several international shows juries, including both Cannes Lions and One Show, as well.
When I'm not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family.