Ciao, I’m Cinzia. I currently serve as EVP Executive Creative Director at McCann New York, where I lead Mastercard North America, one of the agency’s top 4 accounts.
I’m passionate about advertising, and I love my job so much that I started my career twice: the first time as a copywriter in Milan and the second time as an art director in Singapore. Working for nine years in Asia gave me a diversified experience of digital and integrated.
I’ve worked on global and Fortune 500 brands such as P&G, Unilever, Coca-Cola, L’Oréal, IKEA, Ferrero, and Mastercard. My work has been consistently recognized by international award shows such as Cannes Lions, One Show, and D&AD, and I’ve been part of several international juries, including Cannes Lions and One Show. In 2018 I was a speaker at Ad Stars in Korea, where I talked about the use of data in “Prescribed To Death.”
I’ve won the first Innovation Lion for Singapore, one of my projects has been hosted at the White House, and along with my team we created a Mastercard product that is being rolled out globally as you’re reading this.
I believe in creativity for good, and that emotional impact is directly proportional to social impact. My litmus test for a good idea is thinking how it would sound in a CNN newscast.
When I’m not solving clients’ business problems, I try to make my cat an internet celebrity and spend time with my family.