I’ve spent 20 years working and leading multidisciplinary teams across Europe, Asia, and North America. Today, I’m Executive Creative Director at McCann New York. 

​

Having lived and worked in such diverse environments has helped me understand the complex realities of different global markets, and at the same time has thought me that human insights and creativity always win, doesn’t matter what part of the world you live in.

 

Creativity is the way of turning consumers into fans. And in today’s complex media landscape having fans is more important than ever. Brands need a community that not only buys their products but loves them and can’t stop talking about them.

​

In my career I’ve helped many brands grow their fan bases– examples include companies such as Nestlé, P&G, Unilever, Coca-Cola, L'Oreal, IKEA, Under Armour, Mastercard, and Ferrero.

 

I’ve won the first Innovation Lion for the country of Singapore and in my first year working in the United States I created an opioid awareness campaign that impacted the lives of millions and was hosted at the White House. At McCann New York, I led Mastercard North America for 3 years and I helped launch “True Name”, an innovative Mastercard product that helps Transgenders in the US and Europe live a safer life. My work has been consistently recognized by international award shows such as Cannes Lions Grand Prix, and D&AD Black Pencil.

​

Most recently, I was included in Adweek’s Creative 100, the list of most innovative and inspiring creatives of 2022. I’ve been part of several international juries, including the Promo & Activation Jury at Cannes Lions in the 2016, the Design Jury at One Show in the 2019 and 2023 and the Film Jury at One Show Asia in 2021. 

​

​