Cinzia Crociani 300LSB.jpg

I’ve spent 20 years working and leading multidisciplinary teams across Europe, Asia, and North America. Today, I’m Executive Creative Director at VMLY&R New York. 

 

I’ve won the first Innovation Lion for the country of Singapore and in my first year working in the United States I created an opioid awareness campaign that impacted the lives of millions and was hosted at the White House.

 

At McCann, I led Mastercard North America for 3 years and I helped launch “True Name”, an innovative Mastercard product that helps Transgenders in the US and Europe live a safer life. My work has been consistently recognized by international award shows such as Cannes Lions Grand Prix, and D&AD Black Pencil.

 

Most recently, I was included in Adweek’s Creative 100, the list of most innovative and inspiring creatives of 2022. I’ve been part of several international juries, including the Promo & Activation Jury at Cannes Lions in the 2016, the Design Jury at One Show in the 2019 and the Film Jury at One Show Asia in 2021. 

 

In my career, I worked on global and Fortune 500 brands such as P&G, Unilever, Coca-Cola, L’Oréal, IKEA, Ferrero, AT&T, Under Armour and Mastercard. When I’m not solving clients’ business problems, I’m working to increase women’s presence and representation in Web 3.