I currently serve as SVP Group Creative Director at McCann New York, leading Mastercard North America.
I love my job, so much that I’ve started my career in advertising twice: the first time as an Italian copywriter at Publicis Milan, and the second, being thirsty for adventure, as an art director in Asia. There I helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India.
And in November, 2016, I moved to the United States to join Energy BBDO where I helped to create “Prescribed to Death,” a memorial wall covered with 22,000 pills, each with a tiny face mechanically carved into it to represent the number of people killed by opioid addiction.
I’ve worked on global and Fortune 500 brands across three continents and my work has been recognized by international shows including 15 Cannes Lions with 5 Golds, 9 One Show Pencils with 4 Golds, and 7 D&AD Pencils.
In 2016 I was a juror on the Promo and Activation jury at Cannes and in 2019 I've been in the One Show Design Jury.
In 2018 I was keynote speaker at AdStars in Korea where I talked about the use of data in "Prescribed To Death".
In 2018 I've won the VOWSS London Award for the best work from women director and creative directors for "What She Was Wearing."
When I'm not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family.