I believe in creativity for good and that emotional impact is in direct proportion to  social impact. I believe in big ideas that impact people, my litmus test for a good idea is how it would sound in a CNN newscast.

I currently serve as SVP Group Creative Director at McCann New York, working on Mastercard. I love my job, so much so that I started my career in advertising twice: the first time as copywriter in Milan and the second as an art director in Singapore. 

In Asia I helped create the “Life Saving Dot,” an idea that transformed traditional Indian “bindis” into life-saving iodine patches for women in rural India. 

After moving to Energy BBDO Chicago, I helped create “Prescribed to Death” — a memorial wall with 22,000 pills, each bearing the face of a person killed by opioid addiction. 

My work on global and Fortune 500 brands has been recognized by international shows including Cannes Lions, One Show, and D&AD.

 

I've also served on several international shows juries, including both Cannes Lions and One Show, as well. 

When I'm not solving clients’ business problems, I enjoy moving from one continent to the other, trying to make my cat an internet celebrity and spending time with my family. 

15 cannes lions 
including 5 golds

9 one show pencils 
including 4 golds

8 art directors club cubes including Best Design for good

1 WEBBY FOR GOOD 

2016 IN THE PROMO & ACTIVATION JURY AT CANNES LIONS

2018 IN THE DESIGN JURY AT ONE SHOW

2018 SPEAKER AT AD STARS
"PRESCRIBED TO DEATH" 
TURNING DATA INTO AN EXPERIENCE 

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