The Striver Initiative is a consumer facing platform that elevates the visibility of Black women business owners overcoming obstacles to maintain and grow their businesses and highlights the tools, grant programs, services and funding available from Mastercard to support them. 

 

The initiative kick offs with a national ad campaign featuring Black women business owners and GRAMMY Award-winning singer/songwriter Jennifer Hudson performing a specially created version of “Ain’t No Mountain High Enough," produced by will.i.am.